Cookie Policy

Last updated: {{INSERT_DATE_AT_LAUNCH}}

This Cookie Policy explains how Home Aspire (“we”, “our”, “us”) uses cookies and similar technologies on homeaspire.uk (the “Site”). It should be read alongside our Privacy Policy.

This policy is written in accordance with the UK Information Commissioner’s Office (ICO) guidance on cookies and the Privacy and Electronic Communications Regulations (PECR).

1. What is a cookie?

A cookie is a small text file that is stored on your device (computer, tablet, or phone) when you visit a website. Cookies allow the website to recognise your device, remember your preferences, and understand how the site is used.

We also use similar technologies — including pixel tags, web beacons, and local storage — that perform comparable functions. For simplicity, this policy refers to all of these as “cookies.”

2. The cookies we use

We use cookies in four broad categories:

2.1 Strictly necessary cookies

These cookies are essential for the Site to function. They cannot be switched off through our cookie consent banner, but you can disable them in your browser (which may break parts of the Site).

2.2 Analytics cookies (require consent)

We use Google Analytics (gtag.js) to understand how visitors use the Site. These cookies set anonymised identifiers and record information such as pages visited, time on page, and navigation paths.

These cookies will not be set unless you give consent via the cookie banner.

2.3 Advertising cookies (require consent)

We use the Microsoft UET tag to measure the effectiveness of Microsoft Advertising campaigns that bring visitors to the Site.

We may also display Google AdSense advertisements on the Site. AdSense uses cookies to serve ads and measure their effectiveness. See Google’s advertising cookies for details.

These cookies will not be set unless you give consent via the cookie banner.

2.4 Affiliate cookies

When you click an Amazon affiliate link on the Site, Amazon.co.uk sets a cookie on your device to track the click and any subsequent purchase made within the cookie window (typically 24 hours).

These cookies are set by Amazon when you click an affiliate link, not when you load a Home Aspire page. We do not have access to or control over these cookies. See Amazon’s Privacy Notice and Amazon’s Cookies Policy for details.

3. Managing your cookie preferences

When you first visit the Site, you will see a cookie consent banner. You can:

• Accept all cookies — including analytics and advertising cookies.
• Reject non-essential cookies — only strictly necessary cookies will be set.
• Customise your preferences — choose which categories of cookies to allow.

You can change your preferences at any time by clicking the “Cookie settings” link in the Site footer.

You can also manage cookies through your browser settings. Major browsers offer guidance:

• Chrome
• Firefox
• Safari
• Edge

Disabling cookies may affect how the Site functions and your ability to use certain features.

4. Do Not Track signals

Some browsers offer a “Do Not Track” (DNT) signal. Industry standards for honouring DNT signals are not consistent. We currently honour DNT by treating it as a withdrawal of consent for analytics and advertising cookies.

5. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage or in applicable law. The “Last updated” date at the top of this page indicates when the policy was last revised.

6. Contact

If you have any questions about how we use cookies, please contact us at {{INSERT_CONTACT_EMAIL}}.

Home Aspire — homeaspire.uk

Operator note for review:

1. Replace {{INSERT_DATE_AT_LAUNCH}} and {{INSERT_CONTACT_EMAIL}}.
2. Confirm the cookie list against the actual cookies set in production. If you add additional third-party tools (e.g. Hotjar, Microsoft Clarity, email-capture tools), update this list.
3. The cookie banner must be ICO-compliant: Reject must be as easy as Accept (single click for both), pre-ticked consent boxes are not allowed, and consent must be granular per category.
4. Microsoft UET cookies are listed because the strategy uses Microsoft Ads — confirm with operator that UET is installed before going live.